Ecommerce, also called Ecom for short, is the electronic transaction of a sale on the internet. Ecom references any sale online, whether for goods or services, and it can feature the sale from business to business, business to consumer, consumer to business, or consumer to consumer. Think of ecom as a digital store, and unlike a traditional store with a physical location, ecom is not limited to a driving distance because ecom trade is worldwide with the usage of shipping services. According to Forrester Research Inc., the total value of online sales in 2015 in the United States alone was $335 billion dollars, and that number is only expected to rise – it’s estimated to reach $523 billion dollars by 2020. Consider that large number that illustrates ecommerce within the US, but then remember that ecommerce also allows products to be sold and shipped worldwide, meaning the numbers will only grow from there. There are many benefits for a company that utilizes ecommerce in the sale of their products or services; we’ll take a moment to examine some of these below.

Google Analytics is a freemium website analytics service that Google offers in order to track and report website traffic and mobile apps. The term “freemium” means that the basic service is free, but the premium features of the product are only available once purchased. The service was first launched in November 2005, and it is the most-used web traffic analytic service online. Google Analytics allows companies to examine the data from your website or app from each touchpoint within a single program. Because Google Analytics is designed to operate within Google’s publisher and media products

Google Analytics offers two versions of their product. The standard version of Google Analytics comes with a basic service to provide you with insights to improve your small or medium-sized business. However, Google Analytics 360 is more focused toward the enterprise-level business with a complete view of the customer experience.

Google Analytics allows your company to gain a better understanding of your target audience in order to more accurately evaluate the results of your products, content, site or app design, and so build a thorough picture to review in shareable reports.

Mia Vallo, the Senior Director of Marketing Analytics with National Geographic said, “Google’s analytics products helped us improve engagement by 33% and click-throughs by 21% for content promotions on our home page.”

It is more crucial now than ever to utilize the best tools for monitoring, examining, and reporting the customer experience within business websites and apps. It allows our businesses to grow and adapt, to stay ahead of our competition, and to produce the best customer experience possible in continually-evolving industries.

The abbreviation API stands for Application Programming Interface. That is an interesting term, but, what does it mean to us? Let’s think of an API as a connection point or gateway into a piece of software or system. The API is like a road map that describes how to get to where you want to go or how to get the information that you need. A great many of the enterprise level systems in use today provide API’s to allow other software and systems to retrieve information from then or to share information with them.

For the purpose of this discussion let’s refer to the system whose API we are accessing as the Host and the Software or System that is connecting to the Host as the Client.

API’s provide a standardized and documented method for communicating with a Host system. Documentation of the API is critical because it describes the exact information required to be passed to the Host to get the requested data and exactly what the response back to the Client will look like.

API’s also typically provide information to help control and monitor the communication between Host and Client. Each time that a Client attempts to communicate with a Host the interaction is referred to as a ‘Call’. When the Host answers back the interaction is referred to as a “Result” or ”Response”.

The bottom line is this: Most major software systems provide and API that allows for us (the software developers) to integrate our Software Systems into theirs. This allows for us to provide a great deal of benefit to our customers without being required to re-engineer existing systems. It allows us to extend those systems in an organized manner to provide enhanced value to our clients in an effective manner.

A heat map represents data through a detailed graph expressed in colors which represent different values with a given matrix. When applied to user devices such as phones, tablets, and computers, heat mapping shows the owner of a website or program where precisely where people are clicking and are not clicking. This information can be used to adjust your website or application to more easily show users what they want to see more of, and even move your call-to action buttons to more visible and high-trafficked locations within a site or app. With the collection of this data through heat mapping, you can improve your website or application readability and increase your desired conversion rate.