Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the organic search results page of a search engine — including Google, Bing, Yahoo and other search engines.

The difference between our comprehensive SEO packages and the “baseline” services of most other companies is that our solutions:
• Are not isolated only to metadata tagging
• Include in-depth competitor and market analysis,
• Include advanced copy-rewriting
• Include a complete “round-trip” experience from your site, to the Search Engine back-end, and back again to your site.

Tier One: includes: in-depth content management.  We have professional writers overhaul your text in order to strengthen your message and reinforce your target keywords, as well as structure and tag all of your supporting rich media – further raising your individual page ranks.
Tier Two: includes: monthly analysis and active management of your pages, reporting and other key metrics.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

Business Value / Objective: Purchase Ad placements of your internet ads, so you have people viewing your ads on appropriate websites which will result in people clicking on your ad and being redirected to your website.

Services: Includes industry & competitor analysis, as well as monthly reporting and keyword “upkeep”.

Hard Costs of Third Party Services: Include recommended Ad buys are a minimum of level per week. Recommendations will be made to provide of $500+ per month targeting the Memphis area. Estimated returns are based upon industry and target audience, which is included in the initial keyword audit report.

Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.

Business Value / Objective: Web design is the terminology we use for creating websites by hand using a combination of HTML, CSS, Javascript, etc. We do not build simple WordPress type sites.

These websites are great for companies that do not change their content more than a few times per year and do not require interactive functionality outside the typical contact form or social media feed. They are fast due to being extremely “light weight”, they look great on mobile, and contribute to an excellent web presence for any size company. These sites are typically one (1) to five (5) pages, but may be as many as ten (10) to twenty (20) pages.

By default, these deliverables include framework, design, rich media, and Tier 1 SEO.

Web development broadly refers to the tasks associated with developing websites for hosting via intranet or Internet. The Web development process includes Web design, Web content development, client-side/server-side scripting and network security configuration, among other tasks. These sites are more complex in their design and delivery expecations.

Business Value / Objective: Web development projects typically start with a deep discovery session to create a range of options depending on the necessary features and functionality. We always build around or within some form of content management system; Web Apps, Websites that feed Mobile App Content, e-Commerce sites, and larger scale “traditional” sites of 10-20+ pages fall within this category. Our competitive advantage is that we are completely platform agnostic, and choose our frameworks and languages according to the needs of each specific client and project.

Video production is the process of converting an idea into a video. The person who manages the production process is known as the producer. It involves the following sub processes: creating a concept, which usually entails storyboarding, writing the script and dialogue, shooting, editing, color grading, animating graphics and text, compositing, and rendering the final product.

Business Value / Objective:
Our team of production professionals help you envision and develop just the right video for your clients and messaging. Videos are the new standard for communication, so let us give you the very best voice to drive effective branding.

Commercials/Spots: Typically fifteen (15) to sixty (60) seconds in length, these shoots typically involve normally up to three to four hours on site shooting, with additional hours editing in postproduction and final acceptance.


Longform Video: 1080p | 4k formats for meeting your digital media quality requirements.  VaranIDEA provides you options.

Store, manage, edit, customize, and sync information about your business across all platforms & websites simultaneously. Manage, Update, & Correct your business information so your clients never see any of your outdated business information again.
Development of simple to complex mobile applications to improve your brand, your operations, your customer service or just build an idea that you have for a mobile application. Our application development team is focused on delivering market leading apps.

Business Value / Objective: Drive more customer business brand awareness, customer touch point, and revenue generation via direct purchase by client.

VaranIDEA offers a complete suite of mobile application development options. From simply mobilizing your website to full featured custom designed mobile applications to fit your business need or idea. We bring ideas to life. This work is done on a Scope of Work basis with milestones and deliverables clearly defined.

How do we build our apps? Depending on the type of functionality we use any combination of X Code, Android Studio, Ionic, Framework 7, Phone Gap, Electron, or Unity by programming in HTML, CSS, JS, Angular, Node.JS, React, C, C#, C++, Pytho,Meteor, or Elixer.

Design and Deployment of a variety of core Infrastructure areas that are key to supporting business activities and applications. Without these foundational elements in place, a business’s ability to effectively and efficiently conduct business can be significantly impeded.

Business Value: Critical to business functionality and operational capabilities to drive client revenue and support all customer and internally facing functions. These projects are defined by use of a Scope of Work format with milestones and deliverables.

Networks: WAN/LAN/Mobile Data/WiFi

The Network Services offers can assist you with various aspects of your network needs form simple network designs to a global WAN to WiFi strategy and operation.

Compute: Server and Cloud solutions

This offer assesses your compute requirements and management of this asset mix for Cloud solutions.

Advanced Computing Environments

The Advanced Computing offers delves into game changing analytics, Machine Learning and using next generation GPU technologies to drive business advantage.

Collaboration Services

This offer provides recommendations for the tools for your team to use to effective collaborate. From simple phone call routing to HD video conferencing solutions, the Collaboration Services offers can help define a consistent platform for communication, so you can run your business.

Application Analysis

This assessment of your applications determines if you have gaps in your application platforms and what can be done about it. This offer works hand in hand with our Business Consulting Services.

The Business Process Consulting Services portfolio is designed to assist businesses with evaluating how they conduct business presently and build a base line. With this assessment completed, an analysis of how to modify, reduce, eliminate and streamline your business function by either technological enhancements or business process improvements.

Business Value / Objective: To validate and verify a business’s operational processes to drive both top line and middle line efficiencies and effectiveness for a better bottom line result.

Types of Engagements:

Business Process Assessment:
The Business Process Assessment simply documents what you do today to meet your business objectives. It has been said that “if you aim at nothing, you will hit it every time.” The BPA allows you to evaluate if your business process is meeting your business goals. It will assess if you have gaps or inefficiencies in your Business Process and suggest how to resolve these issues.

Conversion of Assessment:
The CA actually puts together a detailed plan of action with very specific recommendations, based on timelines:

Process changes

New tools

Application enablement of process

Project Plan