We at Varanidea build industry-leading websites. The difference between the site you may already have and one built by VARANIDEA is a combination of security, speed, and performance. Our websites are always hosted on their own VPS (Virtual Private Server), meaning that you never have to share server resources with anyone. Most website are hosted on shared servers, which means that at peak times of web traffic your website will likely run slowly due to your “neighbors” who you share a server with. If one of them gets malware or a lot of spam on their website, Google may penalize you as well if you share the same IP Address. All because your hosting provider is stuffing you on a single server shared with hundreds or even thousands of other websites.

Our websites are always on their own dedicated servers, with individual, dedicated IP Addresses. We always install and maintain SSL Certificates to encrypt the data back and forth between your website and your users. We make certain to build a global CDN into every site we create in order to decrease load times regardless of where you users are browsing from. We also optimize everything we build for mobile, to ensure a pleasantly smooth customer experience, whatever the platform.

We prefer to build our websites from scratch using raw code, however we understand that many businesses prefer a CMS which allows them to blog or keep their site up to date on their own. For this reason we build open source solutions on a wide variety of platforms. If you would like to transition your website onto either of these options, we would be happy to assist with that migration as well. We invite you to click on the articles below to read more in-depth information about our specific strengths.

A CDN, (Content Distribution Network), also called a Content Delivery Network, is a worldwide, connected system of proxy servers held within a vast number of data centers. A CDN delivers content to end-users at a level of both high performance and high availability; this includes most of the content available to users on the Internet today. Some examples of this content would be downloadable items such as software, documents, or media files, web objects such as scripts, images, or text files, live streaming media, on-demand streaming services, social networking websites, and applications such as ecom sites and portals. CDN operators are sought out by companies who own websites full of content, such as online retailers or media companies who in turn pay the CDN operators to distribute their content onto the screens of their target audience or market of consumers. In order for this to happen, the CDN purchases the hosting of their data centers from carriers, ISPs, and network operators. CDNs protect the content provider’s website with security against DDoS (Distributed Denial of Service) attacks which would halt all traffic to the site; CDNs accomplish this by utilizing their massive, distributed server infrastructure to absorb the attack traffic. In addition to providing a higher level of availability and performance, CDNs also bring cost savings to the content provider by offloading the web traffic of end-users straight from the content provider’s website.
E-Commerce (Electronic Commerce) is the utilization of the internet through online websites to allow the purchase and sale of goods and services. E-commerce relies on the support of several technologies such as supply chain management, internet marketing, mobile commerce, electronic funds transfer, online transaction processing, inventory management systems, automated data collection systems, and electronic data interchange (EDI). E-commerce businesses often utilize sub-categories of e-commerce such as pretail, which allows consumers to view and even pre-order new products or services, online financial exchanges for trading purposes or currency exchanges, marketing to established and potential customers via fax or email, business-to-business EDI (electronic data interchange) which sets a standard by which to exchange data through any electronic means, the type of data exchanged could be shipping notifications, invoices, purchase orders, or other similar documentation. Other types of e-commerce sub-categories utilized are online retail websites which provide a direct sale to the customer from anywhere, business-to-business trading, collecting and utilizing demographical information from social media and web contact sources, and also being involved in online marketplaces which specialize in processing third-party consumer-to-consumer sales and business-to consumer sales.
Mobile Optimization is ensuring your website is compatible and optimized for user traffic accessing said website from their mobile device. These days a massive percentage of internet usage is accessed from mobile devices. According to a 2015 report from SimilarWeb’s State of Mobile Web US showed that about fifty-six percent of consumer web usage accessing the most popular US websites was from mobile devices. Yet even today, many websites are not optimized for mobile, which creates problems for mobile users such as slower page speed and awkward page structure/presentation which will turn those users away from those websites.
There are several aspects of mobile optimization to consider that can benefit your web traffic.
1. Page Speed: the very nature of a mobile device brings about routine issues of web connectivity and hardware. Even more than optimizing pictures or images, the page code must be condensed to make browsing easier on the mobile browser’s caching and avoid redirects.
2. Don’t use Flash: not all mobile devices are equipped to run flash, which leaves a gaping hole in the website’s intended experience for the user.
3. Accidental clicks can be frustrating for a user if the website’s buttons are too small, too large, or even in the path of a scrolling finger.
4. When a website is designed for mobile optimization, it’s a necessity to remember that with a mobile device, there’s a much smaller screen than with a traditional laptop or desktop monitor. This means that your website’s display of information must be redesigned and some items even taken out or moved elsewhere on the webpage to avoid the original website simply being shrunk down to fit, but be too small for the user to read.
SSL stands for Secure Sockets Layer, which is the standard of security technology used by millions of websites worldwide for the encryption of data between a user’s web browser and the website server. The SSL technology guarantees the privacy and security of all information passed between the user’s browser and the website server; information such as credit card numbers and passwords. Whether the website is for an online retailer with transactions, a healthcare website with medical records, or even social media sites, SSL is an industry standard for protecting web traffic information and is vital to privacy.
In order to establish an SSL connection for a website, an SSL certificate must first be obtained through an application process which identifies your company and your website. A website’s SSL certificate is unique to that individual web server and allows that website to establish an encrypted link to a user’s web browser.
The SSL connection provides a lock icon on the left side of the address bar within the web browser of a user; this notifies the user of the encrypted SSL connection to reassure them of their privacy and safety of all information exchanged on the website they are viewing. It is reassuring to note that SSL Certificates are only issued to legally accountable companies or individuals.
Web design is the process of creating websites. It encompasses several distinct aspects, including webpage layout, interface design, user experience design, SEO, content production, graphic design, and more. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development. Web design is the terminology used for creating websites by hand using a combination of HTML, CSS, Javascript, and other tools. We do not exclusively build simple WordPress sites. The term Web Design is also typically used in reference to the building process of the front-end (what the web user can see) design of a website.
These websites are excellent for companies that do not change their content more than a few times per year and do not require interactive functionality outside the typical contact form or social media feed. They are fast due to being extremely “lightweight”, they look great on mobile, and contribute to an excellent web presence for any size company. These sites are typically one (1) to five (5) pages, but may be as large as ten (10) to twenty (20) pages.
By default, these deliverables include framework, design, rich media, and Tier 1 SEO.

We program by hand in multiple languages but also offer design services for a number of open source content management systems: Discourse, Drupal, Ghost, Magento, and WordPress.

If you are currently on a different platform and would like to consider a migration we would be happy to assist with that as well.

Web Development is an all-encompassing term used describe the vast step-by-step process of creating a website. It encompasses all aspects of website building from a simple page of text to the most intricate e-com site or social media platform. Some of the tasks of which Web Development refers to would be network and web server security configuration, web content development, web design, web engineering, web server, server-side/client-side scripting, and even more. In other words, if Web Development were compared to Building a House, these tasks just listed above would be comparable to plumbing, electric wiring, wooden frames, sheetrock, and other aspects of construction. And in the same way that the project needs for a particular home being built will vary based on location, purpose, and design preference; so also the needs of Web Development will vary based on design preference and site functionality or purpose. For example, a strictly informational blog may not need a shopping cart built into the home page, but an ecommerce website would certainly require one. If you paid close attention to the previous list of Web Development tasks, you may have noticed that these are non-aesthetic aspects of the website; behind the scenes if you will, such as coding and writing markup. Arguably one of the most important aspects of Web Development is the creation of CMS (Content Management Systems). Created from open source, proprietary, or even from scratch, the CMS functions as middleware between the individual on the web browser and the database. The CMS functions in such a way as to allow even the most unequipped user to adjust features on a website without requiring any sort of a technical background.